What you are actually paying for
A monthly retainer covers three things: the software that runs your automation, the messages it sends, and us keeping it working and getting better. There is no separate licence fee, no per-seat charge, and no onboarding fee.
We price per business, not per user. Add as many staff logins as you like at no extra cost, because charging you for putting more people in front of your own customer conversations would be a strange incentive to create.
The three plans
Launch, $500 a month
You build it yourself. You get the dashboard, a library of ready-made workflow templates, and you connect your own phone, calendar and messaging accounts. We are available by email if you get stuck, but the setup work is yours.
This suits an owner who is comfortable wiring up software and would rather spend an afternoon than a thousand dollars. If that does not sound like you, it is the wrong plan and it will sit unused.
Growth, $1,000 a month
We build the whole thing and keep it running. You give us your service list, your prices and a sense of how you like to speak to customers. We write the scripts, wire up your phone system, calendar and CRM, test it properly, and hand you something that already works. Then we tune it every month.
This is what most businesses pick, because the value was never in the software. It was in someone else doing the fiddly parts.
VIP, $2,000 a month
Everything in Growth, plus a voice AI that actually answers the phone rather than texting afterwards, custom integrations with whatever you already run, per-location reporting, and a standing weekly call with us.
Worth it when your call volume is high enough that a one-minute text-back delay costs real money, or when you have several locations that need reporting separately.
Full comparison
| Launch $500 |
Growth $1,000 |
VIP $2,000 |
|
|---|---|---|---|
| Who sets it up | You | We do | We do, first in queue |
| Time to go live | Your own pace | 5 business days | 48 hours |
| Web dashboard | Yes | Yes | Yes |
| Desktop app | No | Yes | Yes |
| Text back missed calls | Template | Yes, built for you | Yes, built for you |
| AI answers and qualifies | No | Yes | Yes |
| Books into your calendar | No | Yes | Yes |
| Writes to your CRM | No | Yes | Yes |
| Follow-ups if they go quiet | No | Yes | Yes |
| Voice AI answering calls | No | No | Yes |
| Messages per month | 1,000 | 10,000 | Unlimited* |
| Custom integrations | No | 2 included | Unlimited |
| Multiple locations | No | Yes | Yes, reported separately |
| We respond within | 48 hours | 4 hours | 1 hour |
| Calls with us | No | Monthly report | Weekly call |
*Fair use. Above 25,000 messages a month we pass the carrier cost through at cost, with no markup, and we will always tell you before that happens.
What is not included
Worth knowing before you are surprised by it.
- Carrier fees at very high volume. Covered up to the limits above. Beyond that we pass through what the carrier charges us, at cost.
- Your own software subscriptions. If you already pay for a CRM or a booking system, you keep paying for it. We connect to it rather than replacing it.
- Rewriting your website or running your ads. We do one thing. If you need those, we would rather point you at someone good than do them badly.
- Answering calls live on the Launch and Growth plans. Those text back after a missed call. Live answering is the VIP voice AI.
How billing works
- You reserve a place on the waitlist with a $200 card payment.
- When your onboarding slot comes up, we build it. Nothing recurring is charged yet.
- On the day it goes live, your first monthly invoice is issued with the $200 taken off it. A Growth client pays $800 in month one, then $1,000 after that.
- It bills monthly on the same date from then on. Card or bank transfer.
Prices are in US dollars and exclude any sales tax or VAT that applies where you are. We will tell you the total before anything recurring starts.
The $200 deposit, precisely
It is not an extra cost. It is the first $200 of your first month, paid earlier. If you never become a client, you get it back.
- It reserves your place in the onboarding queue, in the order paid.
- It comes off your first invoice in full.
- It is refundable for 30 days, by replying to any email from us.
- If we have not got you live within 14 days of your onboarding call, we refund it without you having to ask.
We ask for it because it makes onboarding work. People who have paid something turn up to the call and send back the intake form. People who have not, mostly do not, and then we have both wasted a fortnight.
Changing plans, pausing, cancelling
Moving up takes effect immediately and we pro-rate the difference. Moving down takes effect at your next billing date, so you are never charged for something you have stopped using.
Cancelling is a message to us, at any time, with no notice period and no cancellation fee. Your automation stops at the end of the month you have paid for.
You keep your phone number, because it was always yours. You keep your contacts, your conversation history and your bookings, and we export the lot on request in a normal format you can open. We do not hold your data hostage to make leaving painful.